Prime Place Co., Ltd.
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Providing a full range of advanced property-management services suited to commercial facilities of the 21st century
 

Prime Place continues to demonstrate its strengths in research and implementation to create new value for its clients, as well as its management talents in sustaining commercial facility growth, as it works to increase the value of the commercial facilities it manages. With a wealth of experience and specialized know-how, its superb staff handle a wide range of duties, from daily operations to proxy services for property owners to dealing with investors.

Development and planning
Development planning
  1. Support for development operations
  2. Due diligence (market research, trade area analysis, competitive research, engineering reports)

Basic planning
  1. Preparation of shopping-center development concepts
  2. Drafting of design, environmental, and naming plans
  3. Formulation of business plans

Development preparations
  1. Drafting preparations for operations plans
  2. Drafting facilities management plans
  3. Formulating administrative costs
  4. Hiring on-site staff
  5. Tenant leasing
  6. Sales-proceeds management system integration
  7. Formulation of advertising, public-relations, and sales-promotion plans
  8. Formulation of opening plans, etc.
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Operations and management
Tenant management
  1. Administering tenant move ins and move outs
  2. Ensuring compliance with and providing guidance on building rules
  3. Meeting with tenants experiencing poor sales performance and cooperating in increasing their sales
  4. Tenant association operations
  5. Developing new tenants (MD structuring, negotiating on lease conditions, screening, concluding lease agreements)
  6. Managing tenant construction (managing construction for newly occupied or vacated shops, advance consultation with fire authorities, and others)

Sales billing administration
  1. Administration of sales proceeds (including handling of operations related to sublease tenants)
  2. Calculating additional charges billed to tenants
  3. Billing for rent and other charges and calculating deductions from sales proceeds
  4. Administering credit sales
  5. Administering credit agreements
  6. Administering IP and POS devices (including guiding tenants on their use and other matters)
  7. Administering change machines (including guiding tenants on their use and other matters)
  8. Encouraging delinquent tenants to pay outstanding charges

Visitor management
  1. Ascertaining statistics on foot traffic
  2. Analyzing trends in foot traffic (analyzing factors such as trade areas, means of transportation used, and purposes of use, based on visitor surveys)
  3. Responding to unanticipated situations, such as accidents involving visitors
  4. Serving as a general client liaison and handling complaints

Advertising, public relations, and sales promotion
  1. Drafting 52-week master plans and planning and implementing sales promotions based on these plans
  2. Proxy handling of negotiations with and ordering from partner companies
  3. Finding tenants for events and proxy handling of event-related agreements
  4. Administering signboards, windows, banners, and other displays and receiving orders for, administering, and handling regulatory matters for signboard usage agreements (application and renewal procedures for exterior advertising and application and renewal procedures to obtain permission for road-area occupancy)
  5. Collection of sales promotion charges from tenants (for new commercial facilities, collecting separate startup sales promotion charges)
  6. Administering budgeting and disbursement of advertising and public relations costs
  7. Researching and analyzing trends among competitor facilities in the same marketing area

Budget preparation and administration
  1. Preparation of annual operating budgets
  2. Preparation of revised budgets
  3. Administering planned vs. actual budgets

Facility operations and administration
  1. Administering motor-vehicle and bicycle parking facilities
  2. Dealing with neighborhood associations and neighborhood store associations
  3. Carrying out maintenance, repairs, and renovations

Support related to facilities maintenance, repairs, and fire prevention
  1. Responding to accidents and other incidents (handling sudden illnesses among visitors; shoplifting; vagrancy; responding when automatic security alarms or equipment alarms sound; handling emergency elevator stops, lost children, lost and found articles, and delivery vehicles; responding to other damage to or vandalizing of facilities or equipment)
  2. Support for special disaster-prevention equipment (responding to false alarms, consulting with local fire departments and equipment vendors)
  3. Fire-drill guidance and implementation and dealing with the fire department (handling on-site inspections by the fire department)
  4. Day-to-day building management (including guidance for building-maintenance vendors and cleaning companies)
  5. Preparation of building-maintenance and repair plans (including long-term repair plans)
  6. Technical support for repairs and renovation
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Accounting and bookkeeping
  1. Settlement and return of sales proceeds
  2. Collection of rent and other charges and remittance thereof to designated accounts
  3. Administering bank seals for accounts and passbooks (including electronic banking)
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Dealing with investors and asset managers and serving as proxy for property owners
  1. Handling various inquiries and requests from investors and asset managers
  2. Confirmation and notification of approval-related matters and other matters (approval by condominium owners association, inspections, implementing planned improvements, etc.)
  3. Close examination and submission of reports, etc. (reports and notices from condominium owners’ associations and regulators)
  4. Insurance matters (confirmation of coverage, payment procedures for premiums, dealing with insurers and insurance agents in the event of a covered event, demanding payment of insurance benefits and providing support for preparation of related materials)
  5. Attending general and board meetings of condominium owners’ associations, neighborhood store associations, and other associations
  6. Making arrangements with other rights holders
  7. Handling various notices required by regulators (applications for exterior advertising, notices on specific structures, NEDO notices, notices under the Large-Scale Retail Store Location Law, etc.)
  8. Settlement of utilities charges (with the condominium owners’ association for contracts concluded under the name of the condominium owners’ association; payment and billing to the condominium owners’ association)
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Report preparation
Preparation of monthly reports
  1. Reports on tenant occupancy, lists of rents and attendant revenue, lists of planned vs. actual budgets, reports on tenant leasing status, reports on lease renewal and amendment
  2. Operational overview, foot-traffic performance, advertising and public relations performance, management overview, repair history, overview of planned repairs
  3. Details of revenues, reports on accounts payable and delinquent payments, payment details, utilities figures
  4. Preparation of NOI statements on accrual and payment bases
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